Privacy Policy

As discussed in our January edition of the Compliance Connection “One of Your Business’s Most Important Properties is Your Client Files”, keeping detailed client files is critical. It’s your responsibility to ensure that your client’s personal and confidential information is protected. Not doing so may open you up to the risk of lawsuits, a negative reputation and lost customers.

One way you can help keep confidential information safe is for your office to have a privacy policy.

A privacy policy is a statement or document that explains the ways you gather and use your customers’ confidential information.The confidential information that a privacy policy generally pertains to includes, but is not limited to:

  • Name
  • Address
  • Social Security number
  • Date of birth
  • Financial records
  • Medical history

A privacy policy outlines how you intend to keep client information protected and provides guidelines for the people in your office to follow. This helps ensure that they understand how confidential information provided by a customer will be used and should be handled. Having a privacy policy may also show regulators that you are taking the necessary steps to mitigate the risk of a potential security breach.

As your partner, we offer a sample privacy policy on our website. We encourage you to download and customize it for your office.

For more information on the proper handling of confidential information, check out the National Association of Insurance Commissioners (NAIC) Insurance Information and Privacy Protection Model Act.  You should also check regulations for all states in which you are licensed for their specific requirements regarding the privacy of client information.

If you have questions regarding this or other compliance-related issues, send them to the Brokers International compliance team at As your partner, we’ll assist you in keeping your advertising on the right side of the regulators.

This information is intended for Financial Professionals who are insurance licensed only. If you are securities licensed please contact your Broker Dealer for their requirements.

These educational pieces are intended to be informative and provide generalized guidance. They should not be construed as legal advice or provide protection against compliance violations brought on by a consumer or state insurance commission. It is the sole responsibility of the financial professional to seek compliance or legal direction specific to their individual situation. These pieces should be used as a means to raise awareness and evaluate business practices.

For Financial Professional use only, not for use with the general public. #18-0291-031219